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MITA Group

Company Description

The MITA Group believes in being “in the arena” with our clients, offering them a unique mix of business, political, sales, and technology expertise – a comprehensive suite of services that can help clients achieve their business or policy objectives.

Helping Our Clients advocate their issues:

Our unique understanding of the intersection of policy and politics enables the MITA Group to develop targeted programs for our business, international and association clients. MITA Group partners have designed and implemented successful government affairs programs for Fortune 500 corporations, foreign governments and trade associations but can tailor our services to fit the unique needs of each client.

Combining our business and policy expertise with our understanding of the ever changing political environment, we are able to translate our clients’ issues into terms that resonate with Congressional and Administration decision makers. Our approach to lobbying and political development marries strategy, tactics, messaging and execution to help our clients achieve their business policy and political objectives.

Federal Sales Acceleration

The MITA Group has a proven track record of selling to the federal government and expanding existing contracts for clients. Our managers are experienced at navigating the procurement process and charting innovative sales strategies. Our clients range from smaller businesses that seek positioning to take on the federal marketplace to large enterprises looking at ways to improve sales efficacy or rapidly introduce new products or services. As outlined below, the Federal Practice team offers a range of services from opportunity research to full sales outsourcing.

Additional Information

Helping Our Clients Advocate Their Issues

Federal Government Relations & Lobbying

We work with our clients to understand their political and policy objectives goals and the resources that can impact the public policy arena. Utilizing this understanding, we develop and implement tailored lobbying and political strategies to help our clients achieve their legislative, regulatory, and political objectives. These strategies will include message development, identification of key pressure points within the decision making process, direct advocacy and information-gathering from the Congress, Cabinet and regulatory agencies, and the White House.

Issue Management & Tracking

The MITA Group uses a combination of technology and relationships to follow issues as they progress through the political process, enabling us to anticipate government actions and proactively respond in our client’s best interest. We have the ability to take complex issues and develop targeted strategies and programs that are designed to educate and inform key policy and political leaders of issues relevant to our client’s business. This process includes researching our client’s issues, developing communication plans, targeting public policy events, and identifying corporate resources that our clients can bring to bear throughout the process.

Political Branding

The MITA Group leverages a client’s industry position and resources to build programs that will increase their profile and effectiveness in the federal government and political arenas. These programs are designed to position the client as a critical source of knowledge for government leaders while supporting the client’s legislative, regulatory and business objectives. This program can work for the company that has never had a presence in Washington, DC as well as the firm that is so focused on the specific legislative battles of the day that they loose sight of the need for a long term political strategy.

International Affairs

International companies or governments wishing to navigate the complexities of the U.S. foreign policy or trade arena can rely on the MITA Group to provide experienced advice and advocacy for their issues in Washington. Similarly, the MITA Group can provide American companies with risk analysis and access to top decision makers in foreign markets.

Federal Sales Acceleration

Research

Our analysts, who have been recognized by Gartner and Forrester Research for evaluating federal opportunities, begin all engagements by conducting a “Shallow Dive.” This thorough analysis is provides new clients with an interview and research discovery report focusing on the government’s perceived reception of the client’s solution set and competitive landscape.

The MITA Group's research team can provide a more comprehensive report referred to as a “Deep Dive” that aggregates the data required for a company to develop an entire federal business strategy. The Deep Dive is a proven tool used by investment banking and venture capital firms. Technology product and service companies use this tool to compile lists of all prospective upcoming government needs and 18 month spending projections impacted by things such as budgetary changes or mandates such as in legislation, U.S. Office of Management Budget’s directives, Requests for Proposals, and U.S. Inspector General Reports.

Federal Business Development

The MITA Group capitalizes on our successful commercial business development and growth verticals to offer a go-to federal market plan. Working in conjunction with your internal business development and marketing organization, we can reduce your sales cycle by focusing your team on funded and realistic opportunities. Utilizing our government and industry contacts we will conduct informal focus groups and translate that feedback when assisting your team prepare presentation materials that are compelling to Federal CIOs. Additionally, we advise our clients on trade show strategy and represent your interests at major industry events. The MITA Group will also assist in developing equitable industry channel partnerships.

MITA Group · 8320 Old Courthouse Road Suite 200 Vienna VA 22182 · 202-293-4333